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An interview of the Rolls-Royce CEO provides some valuable lessons on how not to act during a media interview. Rolls-Royce CEO Warren East stared off camera and appeared to smirk during a media interview about lay-offs at the company. The aviation giant had just...
Like other social media networks, LinkedIn has seen a spike in use due to Covid-19 confinements. But the professional network has seen a long-term trend of increasing engagement. Engagement on the platform has been increasing 50% year over year. With its continuous...
As businesses across the country prepare to reopen, public relations teams are preparing for numerous challenges. All businesses should create plans to address potential PR crises and specify protocols to address different reopening scenarios. “As economies are...
If you’re operating an e-commerce platform or working in PR or marketing, you probably know how crucial it is to acquire your customers’ feedback on your products and services. Almost 95% of customers read reviews before they make an online purchase, according...
A new generation of activists, driven by the lack of trust in political institutions, will become increasingly influential in the coming years, according to USC Annenberg’s 2020 Global Communication Report. The new activists employ modern public relations tools to...
