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Snapchat for Public Relations

Snapchat, a favorite social media platform of millennials, offers major public relations opportunities. Companies now mainly use Snapchat to break news, introduce new products and connect with audiences for public relations purposes, according to researchers at...

A Snapchat Marketing Guide

Snapchat, a fast-growing photo- and video-messaging app, offers brands that act now an opportunity to stake their claim in a new digital land grab. Snapchat’s user base is already substantial. More importantly, its fans are extremely active on the network. It boasts...