by William Comcowich | Jun 30, 2016 | Public Relations
C-suite executives, entrepreneurs, consultants, and corporate communications professionals often tout the term “thought leadership.” Thought leadership involves publishing articles, giving speeches or making broadcast appearances that establish the individual as a...
by William Comcowich | Jun 30, 2016 | Marketing
Marketers struggle to access data and understand customers, new research reveals. Despite efforts to make data more accessible to marketing teams, 46 percent of marketers are dissatisfied with the amount of data available to them, and more than half (57 percent) are...
by William Comcowich | Jun 29, 2016 | Video Marketing
Many call virtual reality the new frontier of marketing. Some call it the next new big thing in marketing. Others say it’s not quite ready for prime time. Virtual reality offers 360-degree, three-dimensional videos through either headsets or 360 degree online...
by William Comcowich | Jun 29, 2016 | Social Media
Social media clearly offers PR and marketing benefits. So why aren’t investor relations (IR) specialists taking advantage of social media to a greater extent? Most corporate investor relations practitioners polled in the National Investor Relations 2016 Social Media...
by William Comcowich | Jun 28, 2016 | Public Relations
As the world continues to absorb Britain’s momentous decision to leave the European Union, PR and marketing professionals mull what “Brexit” means to their particular industries and organizations. Practically all industries are considering how the departure...
