by William Comcowich | Jun 28, 2016 | Facebook
Why do people share other users’ content on Facebook? The answer to that question is the Holy Grail for Facebook marketers. That’s probably why Fractl surveyed 2,000 consumers to find out why people share third-party content. The results may be useful for social media...
by William Comcowich | Jun 27, 2016 | Marketing
Mobile internet access has changed customer behavior and marketing strategies. Marketers are placing a priority on mobile, investing more in new technologies and strategies. But, while progressive marketers adapt to mobile behavior, their measurement practices lag....
by William Comcowich | Jun 24, 2016 | Media Relations
Sooner or later, a reporter will make a mistake when writing about your organization. Mistakes may have become more frequent as newsroom staff reductions increase journalists’ workloads and digital publishing puts even more pressure on writers to be the first to...
by William Comcowich | Jun 24, 2016 | Social Media
Many people who share posts on social media don’t read what they share. According to a new study by Columbia University and the French National Institute, 59% of links shared on social media were never clicked on and opened. The analysis of 2.8 million shares, 75...
by William Comcowich | Jun 22, 2016 | Influencer Marketing
Influencer marketing has become a popular, mainstream strategy to produce brand awareness, leads and sales. In fact, it may be too popular. As more brands aggressively pursue influencers, the strategy has become less genuine. Costs for branded posts have skyrocketed....
