by William Comcowich | Jul 13, 2017 | Influencer Marketing
While many brands generate excellent results through influencer marketing, some have been scammed by fake influencers. Companies may pay top influencers thousands of dollars for a single post. Even mid-level influencers make a healthy living. That powerful pecuniary...
by William Comcowich | Jul 11, 2017 | Social Media Monitoring
Social media monitoring is one of the most critical factors determining executives’ satisfaction with their PR firms, new research reveals. Business executives see only earned media services and developing earned media coverage as more important, according to...
by William Comcowich | Jul 11, 2017 | Blogging
The Wall Street Journal’s announcement that it is closing eight blogs may be perceived as a sign of the demise of blogs. That perception is mistaken. The closure is more a reflection of the newspaper blogs inability to generate revenue and profit than it is of...
by William Comcowich | Jul 10, 2017 | Influencer Marketing
Influencer marketing will continue to grow. Surveys reveal that more brands plan to initiate influencer marketing programs and invest more in the strategy this year. Most marketers realize that many consumers distrust corporations and ignore or block digital...
by William Comcowich | Jul 10, 2017 | Influencer Marketing
Relationships between power users with hundreds of thousands of followers and Snapchat are strained, according to media reports. The influencers complain that Snapchat ignores them. Many have left the platform, or are considering leaving. Other networks like YouTube...