by William Comcowich | Jun 17, 2019 | Crisis Communications
Some consider a rogue CEO the worst nightmare for public relations. The CEO spouts off embarrassing public comments or commits unethical or illegal actions, then arrogantly rejects critics. Rather than wondering if critics might have a point, they haughtily discount...
by William Comcowich | Jun 17, 2019 | Fake News
Americans believe fake news presents a serious danger and should be stopped. More Americans consider made-up news a worse problem than violent crime, climate change, or illegal immigration, according to a new Pew Research Center survey of 6,127 U.S. adults. And they...
by William Comcowich | Jun 14, 2019 | Media Relations
Public relations can mean the difference between success and failure for start-ups. About a third of new businesses don’t survive past their first two years, and half don’t survive past five years. Inadequate public relations and marketing is often cited as a factor....
by William Comcowich | Jun 13, 2019 | Digital Marketing
Pundits are busy perusing Mary Meeker’s wide-ranging and much-anticipated 2019 Internet Trends Report. This is the first Internet Trends Report Meeker, who was previously with Kleiner Perkins, has produced since launching her venture firm, Bond Capital. The 333 slides...
by William Comcowich | Jun 12, 2019 | Social Media Marketing
More employers recognize the power of employee advocacy on social media. They’ve learned that employees offer an authentic and cost-efficient way to spread company PR and marketing messages. Consumers trust personal connections more than brand marketing or...
