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While writing and relationship-building remain the foundations for work in public relations, PR pros have assumed new responsibilities in SEO, social media and other tasks once considered outside the domain of PR. The fast-changing digital landscape makes it...
Marketing leaders remain optimistic about the potential for marketing analytics, despite its inability so far to live up to expectations. Although chief marketing officers (CMOs) have increased spending on marketing data and analytics in recent years, many feel...
Despite the disastrous demise of newspapers, PR pros can still achieve stellar media placements by offering multimedia content. Infographics, audio clips, photos and especially videos grab and hold attention and tell stories that people tend to remember. Understanding...
As election officials counted votes from the 2020 election, political pundits analyzed mistakes and successful tactics of opposing political campaigns. PR and marketing experts meanwhile analyzed the election for lessons that can be applied to PR and marketing. Here...
The U.S. Hispanic population reached a record 60.6 million in 2019, up from 50.7 million in 2010, according to the U.S. Census Bureau. Hispanics now represent 18% of the nation’s population and are the second largest ethnic or racial group after white...
