by Michael Kling | Nov 16, 2020 | Marketing
After months of prohibitions against large in-person gatherings, event organizers hope to move to the next level of virtual events. Communications professionals believe virtual events will continue to dominate industry gatherings well into next year and will likely...
by William Comcowich | Nov 13, 2020 | Public Relations
Thought leadership is a widespread and often very effective PR strategy. When done well, thought leadership content establishes corporate executives as experts in their industries and as sources of worthy ideas. By establishing reputations for thought...
by William Comcowich | Nov 12, 2020 | Public Relations
This year’s divided electorate and disputed election results present a PR dilemma to brands over what’s usually a routine affair. Should companies and corporate leadership congratulate Joe Biden and running mate Kamala Harris for their election victory?...
by Michael Kling | Nov 11, 2020 | Public Relations
PR pros may increasingly encounter pay-to-play offers: A publication offers a favorable media mention in return for payment. In the past, a wall divided editorial and advertising departments, much like the church vs. state division. Not so much anymore. The media...
by William Comcowich | Nov 10, 2020 | Pinterest
Most people probably associate Pinterest with 40-year-old mothers seeking home decorating ideas and cooking recipes. Brands believe that Pinterest is best for marketing visually appealing products desired mostly by women in their 30s and 40s. But public relations and...
