by Michael Kling | Dec 15, 2020 | Marketing
Will PR and marketing personnel soon return to their offices? Should they? And do they want to? Surveys reveal that most – but not all – PR and marketing staff members believe they’re more productive working from home and prefer to continue WFH arrangements....
by Michael Kling | Dec 14, 2020 | Public Relations
No one predicted the abrupt disruption 2020 would bring when they delivered their annual predictions a year ago. That’s not stopping anyone from issuing 2021 predictions for PR and marketing. These are the top 2021 predictions for PR and marketing. Social...
by William Comcowich | Dec 11, 2020 | Public Relations
Forget The New York Times. Send news to niche publications instead. Clients and top company executives typically want large, national publications to mention their company. They dream of a feature story on their company in The New York Times. For companies in many...
by Arthur Solomon | Dec 10, 2020 | Public Relations
This is the third year since I inaugurated the “Things That Really Matter Awards, for Good Guys Who Did Things to Benefit Society.” (Before the political correctness police and feminists jump all over me, a Merriam-Webster definition of “guy” is, “person — used in...
by William Comcowich | Dec 9, 2020 | Social Media
Employee social media posting remains a perplexing issue for many organizations. Some fear their employees may post ill-advised, embarrassing, or confidential information. Some encourage employees to mention their company and strive to transform employees into social...
