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Surveys consistently show that measuring return on investment (ROI) is the top challenge facing social media marketers. But some experts say brands should reconsider if ROI is the best metric for social media. Marketers may need to redefine the meaning of return,...
Only a few weeks after Instagram introduced long-form video app IGTV digital marketing experts are describing best practices for longer videos on the social media app. While typical Instagram videos can run for only up to a minute, IGTV video length can be up to 10...
Artificial intelligence (AI) will soon replace humans in a variety of white-collar jobs, many predict. Robots won’t replace PR writers, at least not in the foreseeable future. Writers face only a 3.8 percent chance of being supplanted by automation, according to...
Communications professionals are coming to recognize the benefits of integrating public relations, marketing and other communications functions. Silos for PR, social media marketing, advertising and digital marketing are crumbling as their roles merge. A Weber...
The California Consumer Privacy Act (CCPA) holds significant implications for marketers. Even though the law applies only to California, it will impact companies nationwide. Businesses will follow the stricter California law across all states rather than apply...
