by William Comcowich | Jun 11, 2018 | Content Marketing
As more companies embrace content marketing, many turn to freelance writers to create blog posts, email newsletters, social media content and other forms of PR and marketing copy. More than half of B2B marketers outsource content creation, which covers writers,...
by William Comcowich | Jun 11, 2018 | Instagram
Instagram’s switch from a chronological to an algorithm-based newsfeed in 2016 upset many users. The move also worried many in PR and marketing who grew anxious about reaching current and new audiences. Social media gurus recommended tips for how to gain more...
by William Comcowich | Jun 8, 2018 | Public Relations
Reaching rural residents may become more challenging as rural newspapers continue to disappear. Like their urban counterparts, rural newspapers have faced tough times due to falling readership and the shift to digital advertising. Many have also suffered as rural and...
by William Comcowich | Jun 7, 2018 | Video Marketing
As more B2B marketers embrace videos, they often compare their video campaigns to competitors and peers. The 2018 Video in Business Benchmark Report from Vidyard sheds light on video marketing trends and effective practices. Findings are based on data collected from...
by William Comcowich | Jun 6, 2018 | Public Relations
Just as a positive brand image helps promote sales, positive employer branding helps attract and retain more qualified employees. Companies with positive employment images receive more job applications from qualified candidates, retain first-rate employees and spend...
