by William Comcowich | Aug 28, 2020 | Public Relations
Business managers will likely be relieved to learn that the typical corporate insurance policy can cover costs for PR crisis management. The costs for crisis communications may be relatively small compared to the potential reputational damage, loss of customers and...
by William Comcowich | Aug 27, 2020 | Marketing
Generation Z, typically defined as those born after 1997, will have an enormous impact on public relations and marketing strategies as they gain purchasing power. Generation Z surpassed millennials in population in 2019, making up 32% of the world’s 7.7 billion...
by William Comcowich | Aug 26, 2020 | Measurement
Communications professionals typical consider return on investment (ROI) as the ultimate metric for measuring their PR and marketing campaigns. Some experts, however, recommend dropping ROI in favor of return on time (ROT), or at least including staff time in PR and...
by William Comcowich | Aug 25, 2020 | Crisis Communications
PR problems for television host Ellen DeGeneres reached a boiling point when BuzzFeed News published an expose that alleged a “toxic work culture” at her show – contrary to the “be kind” image the celebrity has cultivated. More reports then...
by William Comcowich | Aug 24, 2020 | Public Relations
Creating a quality internship program that avoids legal problems and educates interns about PR and marketing requires thoughtful planning and management. These recommendations can help managers develop programs that offer a satisfying experience for both intern and...
