by William Comcowich | May 21, 2018 | Public Relations
Many PR agencies are recommending against traditional billing by the hour and instead employing a more results-based invoicing approach. In the past, determining results meant counting clips and comparing column inches of news articles to the cost of similar...
by William Comcowich | May 21, 2018 | Blogging
Guest blogging remains a popular and effective PR and marketing strategy. Almost all website editors plan to publish more or the same number of guest posts this year, reveals a new survey by Influence & Co. Editors say guest posts help them increase website...
by William Comcowich | May 17, 2018 | Marketing
PR and marketing applications of augmented reality (AR) are likely to proliferate in coming months, enabling brands to create better customer understanding and appreciation of marketing and PR messages in an enjoyable interactive experience. By superimposing...
by William Comcowich | May 15, 2018 | Influencer Marketing
The perception of social media influencers as celebrities who only consider mentioning brands to their millions of followers in return for thousands of dollars isn’t totally true. Many influencers, if not most, have fewer than 10,000 followers, a new survey reveals....
by William Comcowich | May 14, 2018 | Fake News
Many people blame social media networks for the rapid spread of fake news stories. But our brains may be the real cause. Research shows that fresh, interesting lies are shared more often and spread faster than the boring old truth. Fake news publishers seem to...
