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ORDER BY status DESC
The Klout Score, which measured people’s social media power, is disappearing. The score supposedly graded social media influence with a single number and held clout in the past. Social media savants eagerly, even desperately, sought high Klout Scores. The scores...
Smart speakers and their personal assistants are in the process of changing brands’ relationships with consumers – and maybe not in a good way. Most consumers now typically use smart speakers to play music, check the weather, or set a timer or alarm. Mostly,...
Product innovation and inspired public relations fueled Tesla’s rise to prominence, but the company’s supercharged PR stalled this year. Negative news about problems with its autopilot, financial challenges, production goals, quality-control problems and...
B2B companies appreciate the effectiveness of content marketing. So much so that almost all of them do it. The overwhelming majority — 87 percent of B2B brands and 84 percent of all organizations — conduct content marketing, according to a new eMarketer...
Public relations professionals put great effort into crafting press releases, building a targeted media list, and developing relationships with reporters and editors. A seemingly small error can ruin those efforts. More than a few PR agencies and departments have...
