by William Comcowich | Apr 10, 2018 | Public Relations
Local TV remains the dominant source for news and talk. Local TV stations enjoy growing staffs, sizable audiences and healthy revenues, according to the Local TV News and the New Media Landscape report from the Knight Foundation. While local newspaper staffs have...
by William Comcowich | Apr 9, 2018 | Public Relations
The conventional view holds that young adults are most likely to boycott and lambast companies on social media when companies suffer controversies and scandals. Research supports that belief. For instance, according to an Aflac survey, 92 percent of millennials are...
by William Comcowich | Apr 6, 2018 | SEO
Compelling content is critical for attracting website traffic and promoting the brand’s message. But even the best content goes ignored if search engines don’t know about it. While great content attracts audiences and raises awareness, technical SEO helps...
by William Comcowich | Apr 4, 2018 | Public Relations
Previous studies have compared the effectiveness of PR and advertising, but no research has examined how PR impacts advertising. Communications professionals at ABX, a global advertising research firm, hoped to change that. ABX collected net positive audience...
by William Comcowich | Apr 3, 2018 | Marketing
According to a new Shareaholic Traffic Report, search engines referred more traffic to websites than social media last year. After years of strong growth by social media networks, it was the first time since 2014 that search engines sent more traffic to websites than...
