by William Comcowich | Aug 20, 2020 | Media Relations
Embargoes can be both helpful and challenging for media relations. By placing a news release under embargo, PR pros can release news to media outlets and at the same time delay publication until a certain date and time. That enables brands to determine the timing of...
by William Comcowich | Aug 18, 2020 | Media Relations
Virtual press conferences have largely replaced in-person press conferences during the Covid-19 epidemic. The online events bring both challenges and opportunities for PR agencies and their clients. Online press conferences make it more difficult to hold the attention...
by William Comcowich | Aug 17, 2020 | Public Relations
Like many others businesses, Highwire Public Relations told employees to work from home in March. And like many others, they found themselves overwhelmed with virtual meetings: team meetings, one-on-one meetings, client meetings and virtual happy hours. They were...
by William Comcowich | Aug 11, 2020 | Storytelling
Telling interesting stories forms the core of public relations and is among the most valued skills of PR professionals. Better than any other communications technique, stories help listeners and viewers understand, remember and connect with an organization’s message....
by William Comcowich | Aug 10, 2020 | Business
Remote work may be here to stay. At least the working from home won’t disappear any time soon. Developing a company culture and fostering teamwork may be the biggest challenge facing companies in the new and widespread WFM environment. Organizations with strong...
