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No Chicken? Lessons from KFC’s PR Crisis Response

by William Comcowich | Mar 1, 2018 | Crisis Management

No Chicken? Lessons from KFC’s PR Crisis Response KFC encountered a potentially disastrous dilemma when a chicken shortage forced the restaurant chain to close more than 600 stores across the UK. Logistical problems caused by a change in suppliers caused the disruption. The closures ruffled feathers to say the least....

The Problem of Fake Followers on Social Media: PR Implications

by William Comcowich | Feb 28, 2018 | Twitter

The Problem of Fake Followers on Social Media: PR Implications Twitter’s latest crack down on automated accounts eliminated thousands of followers. Dozens of users complained their accounts were locked until they could verify their phone numbers to prove they were real. Right-wing users who saw followers disappear in droves...

Facebook Less Popular – Time to Reconsider Marketing Strategies?

by William Comcowich | Feb 28, 2018 | Facebook

Facebook Less Popular – Time to Reconsider Marketing Strategies? Fewer people visit Facebook lately, new research reveals. The portion of Americans who use the service declined from 67 to 62 percent over the past year, according to the Infinite Dial research from Edison Research and Triton Digital. Facebook use has been growing...

How GDPR Changes Data Security – What PR & Marketing Must Do

by William Comcowich | Feb 23, 2018 | Public Relations

How GDPR Changes Data Security – What PR & Marketing Must Do Only 6 percent organizations say they are prepared for the extensive General Data Protection Regulation (GDPR) that goes into effect in less than four months, it is reported in a new State of Data Governance Report by erwin Inc. The law greatly strengthens data...

When will PR Gain the Crystal Ball of Predictive Analytics?

by William Comcowich | Feb 22, 2018 | Public Relations

When will PR Gain the Crystal Ball of Predictive Analytics? Predictive analytics may soon give public relations teams a crystal ball that foretells public reactions to corporate actions, media coverage and PR campaigns. Predictive analytics, advocates say, will use artificial intelligence to crunch massive amounts of data from...
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