by William Comcowich | Jan 5, 2018 | Fake News
Marketers are coming to terms with their role in promoting fake news – but only reluctantly and gradually. The time has come for marketers to accept their responsibility and work with other players to aggressively address the fake news epidemic that is plaguing both...
by William Comcowich | Jan 4, 2018 | Influencer Marketing
A recent incident involving YouTube star Logan Paul illustrates the importance of vetting influencers. Paul, who boasts more than 15 million YouTube subscribers, got into hot water when he posted a video of a dead body on YouTube. After finding a body while visiting a...
by William Comcowich | Jan 4, 2018 | Public Relations
While PR faces many challenges in 2018, finding and retaining high-quality personnel, meeting increasingly stringent government regulations on customer data, and responding to fake news may be the toughest PR tasks. Recruiting Quality Staff PR agencies and departments...
by William Comcowich | Jan 3, 2018 | PR Measurement
PR pros will face growing pressure in 2018 to prove how their activities contribute to the organization’s sales funnel and bottom line. In the coming year, it’s likely PR will increasingly work more closely with professionals who may be more accustomed to...
by William Comcowich | Jan 3, 2018 | Crisis Management
Looking back at the most significant public relations crises of 2017 can help us learn how better to handle decision-making and communications in PR crises. Product recalls, sexual harassment accusations, and Twitter attacks by President Trump all caused PR crises....
