by William Comcowich | Aug 10, 2020 | Public Relations
While PR and marketing professionals work hard to promote their company brands, many neglect their personal brands. Marketing consultant Mark Schaefer, like many other marketing and PR professionals, lost a great deal of business due to the recession caused by...
by William Comcowich | Aug 6, 2020 | Social Media Monitoring
Healthcare organizations have found that social media listening provides a potent tool during the Covid-19 epidemic. Pharmaceutical companies, hospitals and other healthcare organizations are tapping social media monitoring and measurement to bolster Covid-19...
by William Comcowich | Aug 5, 2020 | Twitter
PR and marketing people regularly turn to Twitter to increase awareness of their brands and engage customers. Some campaigns manage to touch emotions and reach customers much better than others. Brands can examine these leading campaigns for examples of how to improve...
by William Comcowich | Aug 3, 2020 | Fake News
People who obtain their news mainly from social media are less knowledgeable about current events and more likely to be hoodwinked by fake news reports, a new study from Pew Research Center reports. About one in five American adults say they rely mostly on social...
by William Comcowich | Aug 3, 2020 | Public Relations
PR pros often disdain and fear math, accounting and economics. That aversion hampers corporate communicators in their jobs and impedes them from winning the respect of C-suite executives. Today, PR pros need a high level of financial literacy to perform their jobs...
