by William Comcowich | Dec 12, 2017 | Content Marketing
While video gains attention, marketers and PR may be neglecting audio content. People can listen to podcasts, music or audio books while they drive, walk, exercise and even work at their jobs. Podcast content is estimated to reach 67 million people and 8 billion hours...
by William Comcowich | Dec 11, 2017 | Public Relations
Public relations agencies may receive an unusual request from freelance writers. The writers offer to include their clients in the freelancers’ articles for a fee. British PR firm Rich Leigh and Company told Forbes last year that one of its freelance writers requested...
by William Comcowich | Dec 8, 2017 | Influencer Marketing
Marketers plan to increase their influencer marketing budgets even while most struggle to measure their influencer marketing ROI. However, measurement of influencer marketing is gradually becoming more sophisticated, a new survey reveals. According to a survey by...
by William Comcowich | Dec 7, 2017 | Social Media Marketing
Social media channels have embraced the stories feature first introduced by Snapchat. Now may be the time to employ stories as a PR and marketing tool. The stories feature compilations of photos over a 24-hour period to, uh, tell a short story. Snapchatters often use...
by William Comcowich | Dec 6, 2017 | Marketing
Repeal of net neutrality could have a devastating impact on digital marketing. Under current net neutrality rules, internet service providers (ISPs) like AT&T, Comcast, Sprint, Time Warner and Verizon, must treat all internet traffic equally. Websites that...
