by William Comcowich | Nov 7, 2017 | Influencer Marketing
In developing new product promotion campaigns, marketing and PR professionals may wish to focus on a particular subgroup of influencers who have excess money to spend and significant sway within their personal networks. Companies have long-sought wealthier customers....
by William Comcowich | Nov 6, 2017 | Public Relations
Apple took an unusual and perhaps inspired PR strategy to promote its iPhone X. In the standard promotional tactic, a small group of hand-picked publications receive products before other publications. As usual, Apple distributed new iPhones to select technology and...
by William Comcowich | Nov 3, 2017 | Blogging
Bloggers are taking more time to write longer blog posts, and bloggers who write longer posts say they generate better results, a survey of 1,777 bloggers reveals. The average blog post is 1142 words long — 41% longer than the average post three years ago,...
by William Comcowich | Nov 2, 2017 | Media Measurement
More companies, nonprofits and government agencies now monitor news and social media to gain insights about how the public perceives their brands and services and how their PR and marketing programs affect those perceptions. Many organizations conduct social media...
by William Comcowich | Nov 1, 2017 | Marketing
People naturally ignore irrelevant messages. Even worse, they may find them annoying. Targeted communications that are relevant and useful can create lasting customer loyalty and drive revenue growth of 10 to 30 percent, according to a recent analysis. McKinsey &...
