by William Comcowich | Oct 31, 2017 | Influencer Marketing
As more brands pursue influencer marketing and sponsored posts proliferate, influencers are likely to become less authentic – and less influential. As a result, influencer marketing will become less effective, especially since FCC vigilance now forces influencers to...
by William Comcowich | Oct 31, 2017 | Social Media Measurement
Tapping into customers’ emotions often produces the best marketing or PR results. By reaching an audience’s emotions, brands can connect better to stimulate purchases, strengthen brand reputation, and motivate customers to recommend the brands to friends....
by William Comcowich | Oct 30, 2017 | PR Measurement
PR needs to infuse data analytics into the entire process to gain the full benefit of PR measurement, said speakers at a webinar. PR teams typically analyze data when campaigns conclude to determine their effectiveness or when they issue quarterly reports to clients...
by William Comcowich | Oct 27, 2017 | Twitter
Twitter is cracking down on automated tools, including automated direct messaging and aggressive following and unfollowing that many marketers use to gain followers and promote their brand messages. Third-party apps, such as SocialOomp and CrowedFire, recently turned...
by William Comcowich | Oct 25, 2017 | Public Relations
Digital subscriptions to online news sites have increased – a prospect that bodes well for both the media and public relations professionals. Observers credit the “Trump bump.” People subscribe to news services to read about Trump’s statements and...
