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The Marketing Implications of Facebook’s Explore News Feed: Opportunity or Catastrophe?

by William Comcowich | Oct 24, 2017 | Facebook

Facebook’s new Explore News Feed, a secondary news feed meant to introduce people to new content, holds huge implications for marketers. While the standard news feed includes posts from friends and Pages users follow, the Explore News Feed will show posts,...

Corporate Execs Hop into Social Media, Hoping to Connect – How PR Can Help

by William Comcowich | Oct 23, 2017 | Social Media

More C-suite executives are jumping into social media, new research reveals. Two-thirds of C-suite executives surveyed by Grisdale Consulting say they use social media for professional purposes and 40 percent plan to use social media more in the future. The survey...

Social Media Strategies for PR & Marketing Agencies to Attract New Clients

by William Comcowich | Oct 23, 2017 | Social Media

While most PR and marketing agencies post on social platforms for clients, many agencies do a poor job at promoting themselves on social media. Like other businesses, PR and marketing agencies can promote themselves and win new business through social media. Social...

10 Steps to Obtain Quality Guest Blog Post Submissions 

by William Comcowich | Oct 20, 2017 | Blogging

Many articles offer tips on how to submit guest blog posts. Relatively few provide advice about how to go about accepting guest posts on your own blog. Corporate and small business blogs run for PR, marketing and customer service purposes gain several benefits from...

The Business Case for Greater Ethnic & Racial Diversity in PR & Marketing

by William Comcowich | Oct 19, 2017 | Public Relations

Public relations and marketing teams often suffer from a lack of diversity that can lead to image-damaging blunders and damage bottom line results. PR agency executives agree that more diversity satisfies client expectations, boosts creativity and reflects the...
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