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You’ve probably read about emotional intelligence, artificial intelligence and intelligence quotient. Now, many experts argue that cultural intelligence is increasingly important for success in business. Cultural intelligence, or cultural quotient, refers to the...
Covid-19 has moved healthcare PR to the forefront of public attention. Just as frontline medical workers feel overwhelmed, communications professionals at healthcare organizations and their agencies feel the greater workload and increased pressure. Healthcare PR has...
Social media monitoring can supplement – or even replace – traditional market research. Traditional market research – surveys, focus groups and in-depth interviews — has disadvantages. It reflects feelings of a small group of people at one point in time. The...
Although some PR pros maintain that press releases are no longer effective, they have not disappeared. News releases may have evolved, but they remain a core public relations tool for businesses of all sizes. Polished publicity releases can be especially effective for...
In a search for additional revenue, more online publications are erecting paywalls that require paid subscriptions to view articles. The number of US readers who paid for online news over the past year increased four percentage points to 20%, according to the Reuters...
