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Use of Instagram for news consumption across all age groups has doubled since 2018 and will probably overtake Twitter during the next year, reveals the new Reuters Digital News Report. Already, news consumption on Instagram almost equals Twitter. According to the...
Hip journalists are embracing TikTok, a social media app of short looping video clips. Media outlets clearly see potential in TikTok. Public relations professionals may also find opportunity on the platform. While journalists still call their TikTok activities...
More companies now give increased attention and funding to corporate social responsibility (CSR). They understand that social responsibility can win media attention, public respect, and customer loyalty. New research also shows that socially responsible companies...
Social media networks are placing a renewed emphasis on combatting hate speech. If successful, the initiative could transform social media into a safer and more civil space. Together, the steps taken by social networks are extensive and unprecedented. Even if the...
Nonprofits face increasing pressure to prove how their efforts make an impact. Donors, including grantors and foundations, want to know how effectively nonprofits are using their money. That’s one reason why measuring ROI is more important than ever for...
