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Social Media News Consumption Grows Across Demographic Groups

by William Comcowich | Sep 11, 2017 | Social Media

More Americans obtain their news through social media than ever and the figure continues to rise. According to the Pew Research Center, two-thirds (67 percent) of Americans say they get at least some of their news on social media and 20 percent do so often. Social...

Why and How PR Can and Should Help the Dreamers’ Cause

by William Comcowich | Sep 8, 2017 | Public Relations

They call them the Dreamers and their dreams may be about to end. They are undocumented immigrants brought to the United States as children and granted temporary reprieve from the threat of deportation. Mass deportation of Dreamers would be a travesty. It would be...

Most Nonprofits Now Realize Value of Media Measurement & Classify It “Essential”

by William Comcowich | Sep 7, 2017 | Nonprofits

Nonprofits now understand that media measurement is indispensable. A survey by the Non-Profit Group of AMEC last year revealed that 91 percent of nonprofit executives understand that measurement is important but feel they lack expertise or time to focus on it. A...

Do’s and Don’ts of Tweeting During Natural Disasters

by William Comcowich | Sep 6, 2017 | Twitter

Many corporations expressed their sympathy for victims of Hurricane Harvey on Twitter. More importantly, many announced donations of cash and products. AT&T and Verizon, two of the state’s biggest companies, announced they would offer free data to customers in...

How Marketing, PR and CEOs can Best Use LinkedIn’s New Native Video

by William Comcowich | Sep 5, 2017 | LinkedIn

LinkedIn’s introduction of native video offers important benefits for PR, marketing, human relations and CEOs. Previously, users could only embed video links to YouTube or other platforms. LinkedIn users can now create video from a mobile app and share it as an...
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