by William Comcowich | May 8, 2017 | Marketing
Is video the most desirable skill for marketers? Jay Baer, president of Convince & Convert, believes it is. He cites several statistics from a recent survey by Animoto to prove his point in a recent blog post: 77% of professional marketers and small and medium...
by William Comcowich | May 5, 2017 | Social Media Measurement
News outlets rush to report product recalls, business wrong-doing, accidents and other corporate controversies. Public attention spikes and news reports of the controversy rise to the top of Google News. Then media and public interest wanes, sometimes just as quickly...
by William Comcowich | May 5, 2017 | SEO
As voice search explodes in popularity, it’s changing SEO and website content best practices. More people search the internet with voice search on their smartphones, tablets or and smart home devices that feature digital assistants like Siri, Cortana, Alexa and...
by William Comcowich | May 3, 2017 | Influencer Marketing
Although influencer marketing is an increasingly popular and often effective PR and marketing, it’s faltering, largely because of its success. Done correctly, influencer marketing is a digital version of word-of-mouth marketing. People prefer to hear from others...
by William Comcowich | May 3, 2017 | Crisis Management
Memes, those amusing combinations of images and text, can be a wholesome communications tool. They can also a public relations headache. When a company finds itself in a PR crisis, sarcastic memes usually follow. Some memes are clever and humorous. It’s doubtful...
