by William Comcowich | Apr 20, 2017 | Video Marketing
Marketing and PR pros often wonder why some videos “go viral” and quickly attract thousands or even millions of views and shares while others draw much less attention even if well-produced and heavily promoted. Stephan Spencer, founder of Science of SEO, examines two...
by William Comcowich | Apr 19, 2017 | Social Media
Predictions that Facebook-owned Instagram will “kill Snapchat” may be premature, if not incorrect. Instagram announced that its Instagram Stories has gained 200 million daily users, more than the 161 million daily users Snapchat reported in its IPO filing in December....
by William Comcowich | Apr 18, 2017 | Social Media Monitoring
A range of industries have discovered the benefits of social media listening. In financial services, Barclays quickly learned of shortcomings in its new mobile banking app through real-time social media listening, allowing it time to resolve the issue in a timely way....
by William Comcowich | Apr 18, 2017 | Snapchat
Snapchat, a favorite social media platform of millennials, offers major public relations opportunities. Companies now mainly use Snapchat to break news, introduce new products and connect with audiences for public relations purposes, according to researchers at...
by William Comcowich | Apr 17, 2017 | Crisis Management
Competitors drew attention by taking advantage of United Airline’s recent public relations disaster. As you probably know, United received an avalanche of criticism after police violently removed a passenger from his seat. The airline’s feeble apology didn’t help its...
