by William Comcowich | Mar 15, 2017 | Influencer Marketing
Influencer marketing remains one of the most effective and popular PR and marketing strategies. As the digital version of old-fashioned word-of-mouth, influencer marketing carries a level of trust and credibility not found in most other marketing methods. By...
by William Comcowich | Mar 14, 2017 | Data Analytics
Most marketing executives appreciate the potential benefits of analytics. So why don’t they usually consider data analytics when making key decisions? Organizations expect to spend more on marketing analytics, even though most analytics does not influence their...
by William Comcowich | Mar 13, 2017 | Influencer Marketing
Americans are obsessed with size. Bigger is better. Brands love celebrities with millions of social media followers, and willingly pay them huge amounts to access those fans. That could be a mistake. In influencer marketing, bigger is not always better. That’s...
by William Comcowich | Mar 13, 2017 | Measurement
Marketers aggressively encourage Facebook users to like their brands. They believe that Likes prompt the brand’s updates to appear in customers’ news feeds and prompt engagement to appear in their friends’ news feeds. Some believe that a Like also prompts more...
by William Comcowich | Mar 10, 2017 | Public Relations
The WikiLeaks release of CIA hacking techniques delivers a public relations blow to the agency. The leaks also presage an increased risk of hacking of corporations. WikiLeaks released thousands of documents that it says expose CIA cyber-spying capabilities. The...
