by William Comcowich | Mar 9, 2017 | Twitter
Denny’s, the restaurant chain, recently had one of the most popular brand tweets of all time. How did they do it? It used the “zoom in scavenger hunt meme” trick. Showing a photo of pancakes, the tweet asked viewers to “zoom in on the syrup.” Interested sharp-eyed...
by William Comcowich | Mar 8, 2017 | Measurement
Facebook Reactions, introduced a year ago, have started to improve brands’ ability to engage with followers, understand their audiences and improve content strategies. The emoticons have been used a total 300 billion times. While that sounds huge, Facebook reportedly...
by William Comcowich | Mar 7, 2017 | Public Relations
Public trust in the media has clearly fallen to new lows. PR can and should help restore that trust. Numerous surveys have revealed a gradual decline in trust in the media. Only 32% of respondents to a recent Gallup poll said they have “a great deal or fair amount of...
by William Comcowich | Mar 7, 2017 | Marketing
PR and marketing writers may need to adjust to new consumer values. As views about money and spending change, promoting consumerism in PR and marketing materials may not always be the best route. More people believe the economic good times have passed and expect to...
by William Comcowich | Mar 6, 2017 | Public Relations
Leading journalists have gathered data for decades to reveal facts, build stories and attract readers’ attention. Content marketers and PR can use data journalism to tell compelling stories, win media mentions and stimulate their audiences’ interest. Data journalism...
