by William Comcowich | Feb 20, 2017 | Native Advertising
Native advertising is one of the fastest-growing areas of digital promotions. By 2021, native display ad revenue in the U.S. will make up 74% of total US display ad revenue, up from a 56% share in 2016, predicts BI Intelligence. It’s also presents a lucrative...
by William Comcowich | Feb 17, 2017 | Social Media Marketing
Successful social media marketing requires ongoing creativity. The best marketers continually find new ideas to promote their products, gain new followers, and increase recognition of their brand. Repeating the same self-promotional message usually fails to entice...
by William Comcowich | Feb 16, 2017 | LinkedIn
B2B marketers clearly view LinkedIn as a leading, perhaps the leading, social media platform. According to LinkedIn, 80% of B2B leads come from the network, and 94% of B2B marketers use LinkedIn to distribute content. And according to HubSpot, 43% of marketers say...
by William Comcowich | Feb 16, 2017 | PR Measurement
The value of press releases remains an ongoing controversial topic among public relations professionals. Some say press releases are an antiquated, ineffective technique. Others say press releases endure as a valuable public relations tactic. Most recently, Maggie...
by William Comcowich | Feb 15, 2017 | Public Relations
Corporate PR and marketing departments face a new danger: the risk that athletes endorsing their brand will criticize the company or even terminate their contracts over something the CEO says or does. Under Armour CEO Kevin Plank’s statement praising President Trump...
