by William Comcowich | Feb 14, 2017 | Native Advertising
Ad blockers continue to spread robustly, threatening brands’ digital advertising and the revenue model of online publishers. Earned media and native advertising – with the help of public relations expertise – could help solve the problem. The number of desktop and...
by William Comcowich | Feb 13, 2017 | Marketing
PR and marketing pros may feel like the Rodney Dangerfield of the business world: They don’t get no respect. Most marketers, 61.8% to be exact, believe marketing is only somewhat understood or not understood at all by their business as a whole, according to Marketing...
by William Comcowich | Feb 8, 2017 | Crisis Management
In today’s politically charged environment, companies ponder how to react if they become embroiled in controversial issues. Should they respond vigorously, indirectly or remain above the fray? Consumers seem to be taking sides, either for or against the new...
by William Comcowich | Feb 8, 2017 | Social Media Marketing
Social sharing spreads PR and marketing messages effectively and cost-efficiently. It has the added advantage of including an implied testimonial. Posts gain more views and can spread exponentially as more people share them, especially influencers with many followers....
by William Comcowich | Feb 7, 2017 | Blogging
YouTube remains a preeminent video channel, despite growing competition from Netflix, Hulu, Facebook and other channels. It boasts 85% of digital video viewers online. Alphabet, the umbrella company that owns it, credits its 22% increase in fourth-quarter revenue...
