by William Comcowich | Jan 25, 2017 | Public Relations
Communications executives at the Davos 2017 gathering of global business leaders and government officials said they must do a better job at listening to the public. The elite leaders were taken off guard, even disoriented, by Brexit and Donald Trump’s election. The...
by William Comcowich | Jan 23, 2017 | Twitter
Twitter users may have noticed they are receiving more direct messages. There’s a good chance those messages are automated. Automated direct messages, or DMs, on Twitter have become increasingly popular as a marketing tactic. Twitter likely encouraged the practice...
by William Comcowich | Jan 20, 2017 | Blogging
Online publishers are shuttering their comment sections and turning to social media. Most recently, Vice shut down its comments on its articles as part of an overall website facelift. Many blogs, including corporate blogs, have disabled comments as readers turn to...
by William Comcowich | Jan 19, 2017 | Public Relations
Public trust in government, business and the media has plummeted to new lows. Some urge PR to take a leading role in restoring trust. The 2017 Edelman Trust Barometer shows the largest-ever drop in trust across the institutions of government, business, media and...
by William Comcowich | Jan 16, 2017 | Twitter
Wendy’s has gained attention by roasting critics on Twitter. It’s an unusual strategy in corporate social media marketing where marketers and customer service teams typically worry about appeasing customers and being politically correct. The fast-food chain is quick...
