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In the conventional pharmaceutical development process, researchers publish results in peer-reviewed scientific journals, complete with detailed supporting data from double-blind clinical trials. As researchers race to develop a vaccine for Covid-19, some...
An interview of the Rolls-Royce CEO provides some valuable lessons on how not to act during a media interview. Rolls-Royce CEO Warren East stared off camera and appeared to smirk during a media interview about lay-offs at the company. The aviation giant had just...
Some public relations teams disdain working with corporate lawyers during a crisis. Lawyers speak and write in ambiguous, impersonal corporate language. Lawyers are known for delaying or withholding comments when crises demand fast responses. In their efforts to...
While most savvy PR and marketing teams enthusiastically pursue social media strategies, many neglect another communication channel that could offers untapped potential: texting. Text-based marketing, also called short message service (SMS) marketing, offers brands a...
Reporters sometimes use sneaky interview questions and tricks that can catch corporate communications spokespersons off guard, resulting in replies they later regret. Most journalists don’t ask guileful questions or use underhanded tactics, but PR spokespersons and...
