by William Comcowich | Oct 25, 2016 | Crisis Management
Crises can come from many causes: product recalls, employee mistakes or malfeasance, accidents, natural or environmental disasters, or attacks by critics. Most corporate crises strike out of nowhere. No organization is immune. Even companies with unsullied reputations...
by William Comcowich | Oct 21, 2016 | SEO
Marketers, PR and SEO professionals turn to Google’s Keyword Planner to refine their keywords when producing blog posts and other website content. To their dismay, Google has severely curtailed functionality of inactive AdWords accounts or accounts with low monthly...
by William Comcowich | Oct 20, 2016 | Public Relations
Pundits praised Donald Trump’s PR skills when he out maneuvered competitors during the Republican primaries. Company spokespeople could learn some lessons from the real estate mogul turned politician, they said, even if they disagree with him. His outlandish remarks...
by William Comcowich | Oct 19, 2016 | Business
The fast-approaching conference season offers a goldmine of learning and networking opportunities for PR and marketing professionals. Besides presenting superb opportunities to promote your brand, conferences offer an excellent opportunity to learn about industry best...
by William Comcowich | Oct 18, 2016 | Press Releases
Some public relations professionals argue that press releases are an antiquated and worthless strategy. Last month, PR professionals produced an average of 1,092 press releases per day. They’ve generated 236,356 press releases so far this year, according to Shift...
