by William Comcowich | Oct 7, 2016 | Measurement
Trade shows and other kinds of industry events present superb PR and marketing opportunities. In addition to meeting prospects and potential partners, trade shows offer ideal venues for meeting reporters and editors. The shows are perfect for major news announcements...
by William Comcowich | Oct 5, 2016 | Pitching
Some in public relations may have become so distracted by social media that they’ve forgotten about the standard bread and butter of pitching to the media. Despite the prevalence of social media, media relations remain a central PR function. Obtaining positive media...
by William Comcowich | Oct 5, 2016 | Facebook
Revelations that Facebook for years vastly overestimated a key video metric have raised calls for third-party reviews of metrics reports by social media networks. The scandal, dubbed “Overstate-gate,” also underscores the challenges marketers and advertisers face when...
by William Comcowich | Oct 4, 2016 | Social Media Marketing
Social media networks continually expand and update their services in an effort to convince businesses to build their brand presence on the network’s digital land. LinkedIn recently revamped its publishing platform to introduce new capabilities. Medium has gained...
by William Comcowich | Oct 4, 2016 | Facebook
With the introduction of Facebook at Work, public relations teams may obtain a new tool to engage employees, recruit them as brand ambassadors, and measure effectiveness of employee communications. Facebook plans to roll out the business version of its social media...
