by William Comcowich | Sep 22, 2016 | LinkedIn
More than a million LinkedIn members have posted articles on the network’s publishing platform since the network opened the long-form publishing platform in February 2014. Users continue to upload more than 130,000 posts a week, by LinkedIn’s own estimation. The...
by William Comcowich | Sep 22, 2016 | Digital Marketing
Whatever your political preferences, you’d have to agree that Barack Obama and his team know how to promote their public relations message through digital marketing. They carefully craft the message to be shareable across social media and to especially resonate with...
by William Comcowich | Sep 21, 2016 | Influencer Marketing
As influencer marketing grows in importance as a marketing strategy, more brands recognize the value of written agreements with social media influencers. Contracts help ensure that the relationship benefits both the brand and influencer and help avoid future...
by William Comcowich | Sep 21, 2016 | SEO
At one time, PR and digital marketers viewed themselves as separate entities. Now, the areas overlap so much they function as partners. Rather than remain disparate functions, PR and SEO can greatly improve overall marketing efforts by working hand in hand. The...
by William Comcowich | Sep 21, 2016 | Public Relations
Americans’ trust in the media dropped to a new low – again. Only 32% of those surveyed by Gallup say they have a great deal or fair amount of trust in the media. That’s the lowest since Gallup polling began in 1972 and down eight percentage points from last year....
