by William Comcowich | Sep 20, 2016 | Crisis Management
Wells Fargo faces a difficult recovery following what some experts call one of the worst types of PR crises. Wells Fargo employees created fake customer accounts, PIN numbers and emails in order to meet sales targets and earn bonuses going back to 2011. They opened...
by William Comcowich | Sep 16, 2016 | Public Relations
New federal rules on overtime time may put PR agencies in a quandary, requiring the firms to undertake a cultural shift. Many PR corporate departments may also need to re-organize their pay structures and staff organizations. As of Dec. 1, nearly all salaried...
by William Comcowich | Sep 15, 2016 | PR Measurement
PR’s continuing struggle with measurement confounds many PR measurement experts. Although most PR managers appreciate the benefits of measurement, PR agencies and corporate departments cling to inferior metrics that emphasize viewership — such as total reach or...
by William Comcowich | Sep 14, 2016 | Marketing
Marketers use algorithmic attribution to accurately track the increasingly complicated customer journey and optimize cross-channel spending. But acting fast enough to gain those benefits poses a challenge. While marketers believe algorithmic attribution produces...
by William Comcowich | Sep 14, 2016 | Twitter
Twitter may not exactly be eliminating its distinctive 140-character limit, but it is implementing noteworthy steps to permit longer tweets. Marketing and PR pros probably look forward to having more space for their messages. Twitter will take two steps to expand the...
