by William Comcowich | Sep 1, 2016 | Media Relations
An analysis of almost 27,000 email pitches to journalists and editors has uncovered details of successful and unsuccessful methods, including what words win journalists’ attention. Some findings support common best practices; others might not. The marketing and PR...
by William Comcowich | Sep 1, 2016 | Facebook
An embarrassing blunder in Facebook’s Trending section demonstrates the value of human editors and the shortcomings of algorithms in evaluating news and social media content. Facebook terminated human editors of its Trending topics section and replaced them with an...
by William Comcowich | Aug 31, 2016 | Influencer Marketing
You’ve worked with your influencers to develop marvelous content. Selected influencers post the well-crafted, beautifully shot Instagram, video blogs or YouTube videos. But did the audience like it? And will your influencer marketing impact brand awareness or ROI?...
by William Comcowich | Aug 31, 2016 | Social Media Marketing
Although companies spend more on social media, brands spend less than marketing managers had predicted, perplexing many advocates of social media marketing. Social media marketing spending has increased 234% over the last seven years, rising from 3.5% of marketing...
by William Comcowich | Aug 30, 2016 | Crisis Management
Mylan’s EpiPen controversy offers lessons in PR and social media crisis management. Mylan Pharmaceuticals faced a firestorm of criticism from patients, politicians and the media when it increased the price of its EpiPen to $600, a 400% increase over the last seven...
