by William Comcowich | Jul 13, 2016 | Marketing
Pokémon GO became an overnight craze. Media outlets filled their pages with stories of people using their cell phones to search for Pokémon in stores, offices, parks – almost everywhere, sometimes gathering in large groups. The new game offers the possibility of a...
by William Comcowich | Jul 12, 2016 | Cause Marketing
CEOs can win admiration for themselves and their companies and increase company sales by speaking on political issues. On the other hand, CEO activism can also prompt the opposite results, new research shows. When CEOs speak out on a controversial issue, they may...
by William Comcowich | Jul 11, 2016 | Public Relations
Corporate communications has gained a more strategic role at corporations as the CEO and C-suite executives rely more on corporate communicators for advice, reveals research from The Conference Board. Corporate Communications Practices: 2016 Edition, based on a survey...
by William Comcowich | Jul 11, 2016 | Journalism
So much for the wall between editorial coverage and advertising. Several news outlets are selling special services at the Democratic and Republican conventions this summer. Political news outlets including Politico, The Economist and The Atlantic are offering various...
by William Comcowich | Jul 7, 2016 | Media Relations
A recent survey of journalists sought to test traditional PR assumptions about media relations. According to the conventional PR playbook, publishing a book substantially enhances a source’s reputation as a recognized expert, issuing press releases gains the media’s...
