by William Comcowich | Jun 9, 2016 | Public Relations
The just-released 2016 AP Stylebook contains important changes public relations professionals should understand. The new stylebook, considered the go-to writing guideline for journalists and PR pros, includes nearly 250 new or revised entries and the first interior...
by William Comcowich | Jun 8, 2016 | Podcasts
Podcasts offer an enormous marketing potential. One in three podcast listeners expect to increase their podcast consumption over the next six months. Nearly one in five Americans ages 18-49 listen to podcasts at least once a month, while nearly one in three men 18-34...
by William Comcowich | Jun 8, 2016 | Native Advertising
You’ve probably heard of brand journalism, a PR and marketing strategy that entails writing journalistic-style stories about a company. Articles read like traditional journalism rather than marketing copy, with succinct writing, attention-grabbing leads, and quotes...
by William Comcowich | Jun 8, 2016 | Media Relations
Despite doom and gloom tales of the end of newspapers, many community newspapers are surviving – and actually thriving. That’s important news for PR. PR pros who keep small daily and weekly newspapers in their media relations strategy will have an advantage. “You...
by William Comcowich | Jun 7, 2016 | Public Relations
PR and marketing professionals can learn many lessons from boxing great Muhammad Ali, who passed away last Friday. Most have nothing to do with boxing. The key lesson: Always remain true to your core values. After winning an Olympic gold medal in boxing at the 1960...
