by William Comcowich | May 20, 2016 | PR Measurement
Quantifying PR efforts is often challenging. PR has traditionally found it difficult to find the numbers that justify their work to management, measure their contribution to the bottom line and gauge the effectiveness of their various strategies. Measuring PR efforts...
by William Comcowich | May 19, 2016 | Public Relations
A blogger outreach case study revealed a surprising degree of commercialism among bloggers. The findings show that PR may face difficulty obtaining backlinks by contributing posts to bloggers. In his blogger outreach campaign, Alex Jones, a PR pro with Hallam Internet...
by William Comcowich | May 18, 2016 | Facebook
Facebook’s author tag offers a potent way to build a personal brand. It’s surprising more bloggers and content marketers have not taken advantage of the feature. Facebook said it introduced the author tag last year to make it easier for readers to follow authors and...
by William Comcowich | May 18, 2016 | Influencer Marketing
The honeymoon relationship between brands and online influencers who boast large numbers of often-adoring social media followers has become rocky … and may be ending. Influencer marketing evolved from a hot new marketing technique just a couple of years ago to a...
by William Comcowich | May 17, 2016 | Public Relations
Public relations professionals may be unprepared for what some call a “blazing hot” communications trend: chatbots. A chatbot is a service, powered by rules and sometimes artificial intelligence, that interacts with users via a chat interface, as Matt Schlicht...
