by William Comcowich | Apr 25, 2016 | Facebook
Facebook has yet again modified its News Feed algorithm to change what people see in their feeds. The social media giant announced last week that is placing greater emphasis on time spent reading a post regardless of whether the user opened the article. In previous...
by William Comcowich | Apr 25, 2016 | Public Relations
With the Internet, working remotely has become much easier. The Internet has greatly enhanced the ability of freelancers to earn a decent living – and of clients to find the most capable freelancers. More companies, including PR agencies and corporate departments,...
by William Comcowich | Apr 22, 2016 | Social Media Marketing
The power of social media escapes many C-level executives. Many PR professionals are attempting to educate CEOs and other C-level executives on the benefits of business executives actively participating on social media. “There’s been a lot of industry buzz encouraging...
by William Comcowich | Apr 21, 2016 | Influencer Marketing
Influencer marketing is now accepted as a powerful strategy for gaining followers, building trust, and increasing brand awareness. It has become a widely used tool in PR and marketing circles. Now a new form of influencer marketing has emerged: co-creation or...
by William Comcowich | Apr 20, 2016 | Social Media
Crises can easily spread on social media and quickly damage your brand’s reputation. The smallest issue can rapidly gain momentum and get out of control. When a crisis erupts, there’s little time to react. If you are prepared, it’s much easier to manage your company’s...
