by William Comcowich | Apr 20, 2016 | PR Measurement
Public relations executives see measurement and evaluation as one of the industry’s top growth opportunities, a new survey shows. PR agency executives surveyed by the USC Annenberg Center for Public Relations ranked measurement third out of 18 potential growth...
by William Comcowich | Apr 19, 2016 | Facebook
A noteworthy change to Facebook’s branded content guidelines brings important ramifications to influencer marketing on the world’s largest social media network. Facebook recently announced that all verified Facebook Pages can now share branded content, defined as any...
by William Comcowich | Apr 19, 2016 | Blogging
Google has leveled manual penalties against some bloggers for outbound links in blogs given in return for paid reviews, ending speculation of how the search engine could enforce its new policy. John Mueller, webmaster trends analyst at Google, confirmed that the...
by William Comcowich | Apr 19, 2016 | Marketing
Although emoji can be a potent marketing tool, they raise the possibility of miscommunication and misunderstanding. Emoji, those little icons of various facial expressions and other symbols, can appear differently on different devices. For instance, a smiley face sent...
by William Comcowich | Apr 15, 2016 | Blogging
Corporations are gradually abandoning their business blogs in favor of newer social media options. That could be a mistake. Business blogs may not be as new or exciting as the latest, well-publicized social media platform that pundits tout as the future of the...
