by William Comcowich | Mar 7, 2016 | Advertising
Google no longer shows AdWords ads on the right hand side of search results pages. Google now shows four pay-per-click (PPC) ads at the top instead of three for “highly commercial” search terms, or queries where Google believes the user is seeking something to...
by William Comcowich | Mar 4, 2016 | Twitter
You’ve probably read plenty of advice on how to write stellar headlines that grab readers’ attention and prompt them to click through and read the entire article. You’ve undoubtedly seen many tips on how to write email subject lines that motivate journalists to open...
by William Comcowich | Mar 4, 2016 | Business
Sometimes PR and marketing professionals simply must say “no” to people who make demands on their time or other limited resources. Saying “yes” to requests for your assistance or to take on additional assignments can sometimes open the door to opportunities. Saying...
by William Comcowich | Mar 3, 2016 | Facebook
Facebook’s new Reactions emoji may enable organizations to better understand audience reactions to a post or article. In addition to liking something, Facebook users can now select from a range of options that describe their feelings, including love, ha-ha, yay, wow,...
by William Comcowich | Mar 3, 2016 | Public Relations
While major companies paid millions for television advertising during the Oscars, a nonprofit organization that didn’t pay a cent was the biggest brand winner of the night. It gained the most from the event with an old-fashioned public relations technique: product...
