by William Comcowich | Mar 2, 2016 | Public Relations
Seeing a competitor in front of television cameras or mentioned in a major print article likely exasperates the company’s PR folks and their C-suite executives too, at least if the interview did not involve a scandal. PR and the executives probably believe the story...
by William Comcowich | Mar 2, 2016 | Media Relations
Journalists visit online corporate newsrooms, also called online media rooms, more than ever. They visit the newsrooms to find story ideas, news releases, factual information, images and videos. A new Online Newsroom Survey Report from TEKGROUP International helps...
by William Comcowich | Feb 29, 2016 | Marketing
Personalized marketing and advertising programs deliver improved results in digital media, studies show. As a result, highly personalized targeting is gaining a larger share of marketing budgets. To better implement personalization, marketers are also shifting how...
by William Comcowich | Feb 26, 2016 | Media Relations
Media relations is the traditional core of public relations. With the demise of print newspapers and the corresponding rise of digital alternatives, some public relations veterans say media relations is disappearing. Industry observers point to several trends. Print...
by William Comcowich | Feb 26, 2016 | Twitter
Twitter has just launched a new timeline that some say changes the unique nature of the social media network with the 140-character limit and the chronological order timeline. Twitter has developed an algorithm that finds tweets users missed while they were away but...
