by William Comcowich | Apr 6, 2020 | Public Relations
Security experts, privacy advocates and others have lambasted its security and privacy shortcomings. Zoom has been called a work-from-home privacy disaster waiting to happen. Security experts have urged Zoom to clean up its privacy act. The FBI issued a warning about...
by William Comcowich | Apr 3, 2020 | Media Relations
With COVID-19 stories dominating the news, PR pros wonder if they should pitch stories not related to the epidemic. They wonder if a coronavirus angle is essential for a media pitch. Journalists and PR veterans give varying answers to those questions. To a large...
by William Comcowich | Apr 1, 2020 | Influencer Marketing
The COVID-19 economic shutdown has devastated influencer marketing. Brands and marketing agencies have slashed budgets. Live events that influencers use to obtain new content and promote themselves have been cancelled. Influencers in sectors like travel are especially...
by William Comcowich | Mar 27, 2020 | Fake News
Social media is suffering from a deluge of fake news and misinformation about COVID-19. Communications professionals can take a leading role on limiting the misinformation by monitoring social media and posting accurate information on social media. Read more....
by William Comcowich | Mar 27, 2020 | Marketing
Marketers have sent a deluge of emails about the coronavirus to customers over the last couple weeks. Brands hope to inform and reassure customers, but many messages do neither and some might by hurting customer relationships. Some messages provide specific, helpful...
