by William Comcowich | Feb 25, 2016 | Social Media Measurement
More organizations are monitoring social media for mentions about the organization, its brands, competitors and industry issues, but many remain unsure how to achieve the full benefits of social media listening. According to a new research from eMarketer, 49% of...
by William Comcowich | Feb 25, 2016 | Twitter
Most PR folks distribute news by using a news release distribution service. And by consulting media directories to identify and pitch interested journalists. And by posting the news release on their owned media sites. Savvy PR professionals also now use Twitter to...
by William Comcowich | Feb 24, 2016 | Advertising
An online advertising strategy that features retargeting enables companies to repeat their marketing messages at low cost to highly qualified prospects. Retargeting also makes smaller businesses seem like major corporations. With retargeting, also called remarketing,...
by William Comcowich | Feb 23, 2016 | Social Media Marketing
Social media spending is projected to climb to 20.9% of marketing budgets in the next five years, a dramatic increase from 5.6% in 2009. However, just 3.4% of marketing leaders report that social media contributes very highly to firm performance, according to the...
by William Comcowich | Feb 23, 2016 | PR Measurement
Advertising value equivalencies (AVEs) simply refuse to die, no matter how hard the public relations industry tries to exterminate the metric as a valid measurement. A recent Meltwater white paper, written by Robert Wynne, a PR commentator and Forbes contributor,...
