by William Comcowich | Feb 22, 2016 | Digital Marketing
Google is rolling out its Accelerated Mobile Pages (AMP) that will supposedly enable lightning fast mobile Web browsing. Without naming sources, Ad Age said Google will introduce the pages on Feb. 24. With the new pages, Google continues to emphasize the importance of...
by William Comcowich | Feb 19, 2016 | Facebook
Facebook’s recent decision to open its Instant Articles to all publishers will almost certainly transform both publishing and public relations. The social media network will open the program to any Facebook user who owns a page, including individual bloggers on April...
by William Comcowich | Feb 19, 2016 | Influencer Marketing
Influencer marketing has emerged as a mainstream marketing strategy for many B2C and B2B brands. Companies have increased their influencer marketing budgets, and digital marketing agencies say clients have embraced the strategy, according to the eMarketer,...
by William Comcowich | Feb 18, 2016 | Media Relations
To gain online readership, news organizations have taken a headlong dive into multimedia. Online newspapers and trade journals now make copious use of video and interactive multimedia elements. Long married to the written word, traditional print publications in their...
by William Comcowich | Feb 17, 2016 | Blogging
Guest blogging is a common content marketing technique. It allows you to get exposure to an audience that someone else has already assembled. That audience may overlap yours but include many others, offering an ideal target group. “Even if you don’t get paid,...
