by William Comcowich | Feb 17, 2016 | PR Measurement
Some fundamental questions about the place of PR in large corporations continue to echo throughout the industry and C-suites worldwide. To whom (where) should PR Report? PR professionals at companies listed on Fortune’s Most Admired list report to the company C-suite,...
by William Comcowich | Feb 16, 2016 | Content Marketing
White papers are an effective and common way to promote an organization and its products. Done properly, white papers can generate leads, gain the attention of decision makers, and distinguish companies from competitors. Nonprofits can produce white papers to promote...
by William Comcowich | Feb 16, 2016 | Public Relations
Pay-for-performance versus retainers is a long-running debate in the public relations field. Should clients pay PR agencies and solo PR practitioners retainers or should they compensate them based on the number articles they place in publications? Pay-for-placement...
by William Comcowich | Feb 15, 2016 | Public Relations
Lobbying firms are hiring PR professionals or merging with PR firms. Lobbyists have learned to appreciate the benefits of PR and public opinion. They understand that PR can improve their direct lobbying efforts by reaching large groups of people. The trend has blurred...
by William Comcowich | Feb 11, 2016 | Media Relations
The importance of gaining PR placements in broadcast media is difficult to overestimate. Even with the gains of online news and social media, TV still attracts the largest audiences for news. Broadcast placements work effectively to launch a new product, generate...
